City Branding
by Keith Dinnie
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Publisher:
Palgrave Macmillan
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | January 15, 2011 |
| ISBN13: | 9780230241855 |
| ISBN10: | 0230241859 |
About the Book
Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice