Creating Signature Stories
by David Aaker
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Publisher:
Portfolio
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | 2022-05 |
| ISBN13: | 9780143456414 |
| ISBN10: | 0143456415 |
About the Book
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.