Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout
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Publisher:
McGraw Hill Professional
Genre:Business & Economics
Language: en
Published:January 03, 2001
ISBN13:9780071373586
ISBN10:0071373586

About the Book

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.