Marketing Imagination
by Theodore Levitt
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Publisher:
Simon and Schuster
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | April 21, 1986 |
| ISBN13: | 9780029190906 |
| ISBN10: | 0029190908 |
About the Book
A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.