Alison Woo and Lena Claxton are new media experts for the premier Forbes.com business and financial network. They are authors of the book, "How to Say It Marketing With New Media - A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs & Podcasts," (Penguin/Prentice Hall Press).
As principals of NewMediaMavens.com, they help business owners communicate effectively online using new media.
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