Joseph Trevor Wicks MBE (born 21 September 1985), also known as The Body Coach, is a British fitness coach, TV presenter and author.
From his website:
I'm a man on a mission to rescue people from the awful dieting industry. I am sick and tired of people struggling on low calorie diets and meal replacement shakes.
I created this plan to educate people and give them the knowledge they need to get a lean, healthy strong body without going hungry.
The 90 Day SSS Plan has already worked for over 100,000 people all over the world and I truly believe this plan will transform your life and the way you see nutrition forever.
source:
https://www.thebodycoach.com/about.asp