Jim Morris

Jim’s life began when, at age 18, he attended the Monterey Pop Festival. After spending the next twelve years trying and failing to become a rock star, Jim’s gaze shifted to advertising. Armed with a degree in philosophy and an unnatural fondness for hippos, Jim’s advertising career has been a full frontal assault, as a copywriter and creative director at ad agencies from FCB and DDB Worldwide on down; as a freelance copywriter for 25 years; as a copywriting instructor at Columbia College for 12 years, a monthly advertising columnist for Screen for five years and as Advertising’s top demotivational speaker, giving talks at schools, ad agencies and organizations such as MENSA and SCORE. For the 21st century, Jim rebranded himself as Tagline Jim, (previously branded The Communicaterer). He enjoys a thriving freelance copywriting business specializing in writing great and powerful taglines. Jim’s accomplishments include creating an international branding campaign for Lions Clubs International, while authoring dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century. Jim’s first book, The Width and Wisdom of Chairman Jimmy, a compilation of his non-advertising writing, was written under the nom de plume of his alter ego, Chairman Jimmy. Some of Jim’s advertising thinking can be found on his website, www.taglinejim.com.