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Jack Trout
an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
Books by Jack Trout
BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT
IN SEARCH OF THE OBVIOUS :THE ANTIDOTE FOR TODAYS
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing
![BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT](https://media.thuprai.com/__sized__/front_covers/big-brands-big-trouble-crnherkd-thumbnail-175x255-70.jpg)
