Jack Trout

an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.

Books by Jack Trout

BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT
BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT
IN SEARCH OF THE OBVIOUS :THE ANTIDOTE FOR TODAYS
IN SEARCH OF THE OBVIOUS :THE ANTIDOTE FOR TODAYS
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing