The Swachh Bharat Revolution Four Pillars of India's Behavioural Transformation

On 15 August 2014, in his maiden Independence Day address to the country, Prime Minister Narendra Modi did the unthinkable by declaring a firm resolve to eradicate the practice of open defecation from India in just five years. Launched to implement this vision, the Swachh Bharat Mission (SBM) had a challenging job on hand but has proved to be one of the major successes of the government. Over the past six years, almost 10 crore toilets were built under SBM-Grameen, and rural sanitation coverage rose from 39 per cent in 2014 to 100 per cent by the end of 2019. The Missions mass outreach effort mobilized over 60 crore people to change their behaviour, and India declared itself Open Defecation Free on 2 October 2019, Mahatma Gandhis 150th birth anniversary. The Swachh Bharat Revolution looks at how India led the largest jan andolan (peoples movement) in the world to make the impossible possible with the Missions success resting on four key pillars: Political Leadership, Public Financing, Partnerships and Peoples Participation. With a Foreword by Prime Minister Narendra Modi and essays by Arun Jaitley, Henrietta H. Fore, Amitabh Kant, Ratan Tata, Sadhguru, Amitabh Bachchan, Akshay Kumar and many others, this book, edited by Parameswaran Iyer, provides wide-ranging perspectives on the programme and celebrates a historic national achievement.