For a Moment of Taste

The world today eats more than seven times the amount of meat it consumed in 1950. In India alone, the figure has more than doubled in just the ten years from 2003 to 2013. To meet this growing demand, 77 billion land animals and trillions of fish are killed globally every year. These creatures aren't just numbers. Each was a breathing, feeling being whose life was precious to it. But they were most likely reared in factory farming systems, alongside thousands or even millions of others in severe confinement, to mass-produce cheap meat and dairy foods. For a Moment of Taste is a probing, revelatory work by Poorva Joshipura, a senior member of the People for the Ethical Treatment of Animals (PETA), that draws on her investigations into the treatment of animals as part of standard but shocking industry practices. It uncovers what happens to them from birth until slaughter and how todays meat, egg and dairy production systems came to be, the current state of these industries in India, and the consequences of where they are headed if dietary trends do not change. It also lays out the health and environmental impacts of the production and consumption of animal-based products. This eye-opening book is sure to make you reflect on your eating habits to help save animals lives, improve your health, and preserve the planet.