James O'Brien
For two decades, I worked around the globe, establishing the international presence of retailers such as Adidas, New Look and Lakeland. I developed techniques to build rapport, deal with conflict, and negotiate in high-pressure situations.
But, nothing prepared me (like many other people) for divorce. I saw how families are ripped apart and how many men lose contact with their children following divorce. I discovered there was a lack of information available to help men come to terms with divorce and work out how they could co-parent effectively. With no one to turn to, I drew on my experience to establish a harmonious and stable environment for my children. And I made a promise to myself that once I got my life back in order, I would write a book to help other men.
Then the Pandemic hit. Not only had I lost part of my family, my career shut down overnight. I saw my books were helping people, and with time on my hands, I started to think about how I could make a difference to men, women and families on a larger scale. Eventually, I landed on the idea of Easy Online Divorce, thinking that if I could help divorcing couples save on their legal costs, I would be able to help many more people than some books. And that is why I'm really doing this - I want to help people to move on with their lives so they can focus on more important things like their children.
Easy Online Divorce (www.easyonlinedivorce.co.uk) provides a quicker, hassle-free, low-cost alternative to the traditional lawyer-led divorce process. In two years, we've established ourselves to be Trust Pilot's top-rated 4.9 divorce service.
I’m obsessed with delivering a better divorce experience for our customers and want to become the UK's biggest divorce provider, helping our clients save £1500 each – that would be a total saving of £150m each year compared to the traditional divorce process. In our first year, we worked with 400 couples and this year, we doubled that to 800. That represents a huge saving of £1.8 million for those families.
