| Genre: | Textbook |
|---|---|
| Language : | English |
| Published: | November 01, 2009 |
| Edition: | 5th |
Paperback | |
| ISBN13: | 9781843549659 |
| ISBN10: | 1843549654 |
| Pages: | 352 |
| Dimensions: | 6.0 x 9.5 x 1.3 inches |
About the Book
Shares the stories of leading innovative businesses to reveal why some companies succeed while others fail in today's fiercely competitive online marketplace, citing such examples as Amazon, Google, and AOL.