Genre: | Entrepreneurship |
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Language : | English |
Published: | December 19, 2023 |
Edition: | 1st |
Paperback | |
ISBN13: | 9780143461609 |
ISBN10: | 0143461605 |
Pages: | 272 |
Dimensions: | 5.1 x 7.8 x 0.5 inches |
Weight: | 170.1 g |
In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.
Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.
The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.