Open House

Open House

Hardcover
Rs 1119
Currently out of stock.
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Genre:Sales & Marketing
Language : English
Published: June 15, 2022
Edition:1st

Hardcover

ISBN13:9780670096671
ISBN10:0670096679
Pages:224
Dimensions:5.43 x 8.74 x 1.2 inches
Weight:320.35 g

About the Book

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?
Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights,
Open House will both entertain and enlighten you.