| Genre: | Sales & Marketing |
|---|---|
| Language : | English |
| Published: | January 01, 2001 |
| Edition: | 7th |
Paperback | |
| ISBN13: | 9780684860473 |
| ISBN10: | 0684860473 |
| Pages: | 272 |
| Dimensions: | 5.91 x 8.66 x 0.98 inches |
| Weight: | 368.54 g |
About the Book
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.