Innovation And Entrepreneurship's front cover

Innovation And Entrepreneurship

Paperback
Rs 1110
Genre:Textbook
Language : English
Published: May 24, 2007
Paperback
ISBN13:9781138654013
ISBN10:1138654019
Pages:270
Dimensions:5.51 x 7.87 x 1.57 inches
Weight:300 g

About the Book

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate.  Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.