For God, Country, and Coca-Cola
Paperback
Rs 2551
Currently not available.
Request this book.| Genre: | History |
|---|---|
| Language : | English |
| Published: | May 14, 2013 |
| Edition: | 4th |
Paperback | |
| ISBN13: | 9780465029174 |
| ISBN10: | 0465029175 |
| Dimensions: | 6.13 x 9.25 x 1.4 inches |
| Weight: | 658 g |
About the Book
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.