Advertising at the Crossroads
Hardcover
Rs 1119
Currently out of stock.
Contact us for further queries. | Genre: | Business & Economics |
|---|---|
| Language : | English |
| Published: | November 26, 2023 |
Hardcover | |
| ISBN13: | 9780670098002 |
| ISBN10: | 0670098000 |
| Pages: | 272 |
| Dimensions: | 5.31 x 8.5 x 0.65 inches |
| Weight: | 379.88 g |
About the Book
The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.In short: advertising is at a crossroads.