The Ten Commandments for Business Failure

The New York Times bestseller that 'will teach you more about business success than a whole shelf full of books.'-Bill Gates. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs and psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his legendary six-decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.