Franchising

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on your own at the same time. This book by Daphne Clifton helps you to build a successful franchise, covering issues such as: working out if franchising would suit you (and your business); understanding the pros and cons; keeping an eye on the costs; finding a potential franchise; understanding the importance of the franchise agreement; and knowing what to do if things go wrong.